What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business succes (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself afecting the way we experience the world? In Click . , Bill Tancer takes us behind the scenes into the masive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are
As online directoreis replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. Understanding how we change is integral to our success. After al, we are what we click.. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in busines and in life
EAN: 9781401323042
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Should I buy the Click: What Millions of People Are Doing Online and Why it Matters?
My Friend, My Confidant, My Secret Lover: Online Search
When I first received this book I was expecting it to be a business book that talked about general search related strategies and how to utilize search to make your business better. What I got, in "Click", was a book that took me into the revealing world of online research and opened up my eyes to concepts, trends and behaviors that I never knew existed. It was a wild ride; an interesting ride; and most of all one that left me wanting to know more about online search and what secrets the data holds.
All of us tell little white lies. We all holds back the full truth more often than we will admit. Our partners, our family, our friends -- they only get a portion of the whole picture. Yet to a perfect stranger we are willing to tell the whole story. We leave nothing out; we spill our emotions, our fears and our curiosity to it without a second thought. That stranger in the night? None other than your search engine of choice. It knows more about us and what we do than our closest friend or trusted life partner.
The data reveals more about our habits and beliefs than many of us want to even admit to ourselves. We tell search engines more about out hates, our fetishes, our hungers and our pains than you could possibly imagine. When our collective searches are pulled together and analyzed, they reveal fascinating habits and trends amongst different parts of the population. Things that no survey could come close to telling us.
This book is not only suited for business people who want to understand how to analyze click and search data, but also for those of us out there who want to understand and know more about the sociology of the web itself. If you are anything like me, you will finish reading this book with a lot more questions running through your mind than before you started. If nothing else, it will help you see the Internet -- and people -- in ways you never have before.
The search canteen
Still listening to it ([...]). Interesting and first thing that came to my mind was a book "The Search". I remember when I was reading it I realized how big benefit is of having a search engine which meta data provides a real pulse of the planet. In "Click" these benefits are more excact. Author shows how is possible to build human search patterns based on search entries analysis. Also points out that in some cases the human search mood is annual.
Freakonomics for web developers and users
I'm beginning a new set of internet businesses to provide information to people and make money, and this book has been a major help in narrowing down the topics that will be of greatest value and the kinds of people and markets I can hope to reach.
In a conversational way, the author discusses some of the ways in which we use the web to find information, the different categories of info online and insights into how to best speak to those markets, and some general insights that are just plain interesting and fun to read about.
I'd recommend this for anyone who liked Freakonomics or anyone trying to market and work online.
Relavant and Interesting
This is a nice read, it's not super thick and I enjoyed how it caused me to think in a more anylitical manner about my own websites, as well as my own click/search behavior. It's important to understand your customers if you have an online business and any books like this one just help you gain more focus, learn more tricks and think more critically. I also enjoy the blog posts on the detail page for this book on Amazon.
There was recently an article on [...] talking about how google can track the FLU and how it spread by what people are searching for. This is another great example of the power of watching and stduying the search anylitics from your website, as well as the web in general. Great book, not super thick but sometimes it's hard to find time to finish the thicker books so it's nice to be able to read something that is to the point, and still gets you thinking.
This book lets us know the potential of online competitive intelligence to marketing executives and businesses!
What a nifty idea for a business book! I liked it a lot. It touches upon who we are and what exactly is in our minds. Something a marketing executive would love to learn more about. This book is well outlined and well written. It is filled with stories and examples, and broken into two parts comprised of 11 chapters as follows:
I. Understanding ourselves (1-7)
II. What's possible with what we know (8-11)
0. Introduction
1. PPC - Porn, pills, and casinos
2. Getting to what we really think
3. Prom in January
4. Failed resolutions and the False Hope Syndrome
5. Celebrity Worship Syndrome
6. What are you afraid of, and other telling questions
7. Web Who.0
8. Data rocks and the television-Internet connection
9. Women wrestlers and arbitraging financial markets
10. Finding the early adopters
11. Super-connectors and predicting the next rock star
12. Epilogue: Who are we and why it matters
The author is an expert on "online competitive intelligence." He used to work for the search engine LookSmart, and for the last four years he has been working for a company called HitWise that tracks overall trends and gathers insights into how Internet users IN AGGREGATE are using the Web. In a sense, this book is a report from the author on his work where he considers different elements of Internet usage in the United States.
Arguably this book is a marketing piece for HitWise, a company that has contracts with numerous ISPs in the US and with the Big Three search engines: Google, Yahoo!, and MSN. These contracts enable HitWise to amass hard data (not soft data) on Internet usage via clicks and search terms used to navigate the Web. And the users supposedly amount to a pretty sizeable population: 10 million. But it is also an educational tome because it informs the reader about what information is available today (or can be obtained tomorrow) on potential consumers IN AGGREGATE who use the Internet. It also educates us in general about the value of online competitive intelligence. I used to think that data was really soft. But after reading this book it appears that it can be pretty hard now.
I loved the story the author provided about the speaking convention where he was a scheduled speaker and he heard a question posed to a speaker before him that went unanswered. He figured he could get an answer by doing some quick research using his wireless networked notebook linked to HitWise's online database, and then answered the question when he gave his talk. Internet behavior can reveal a great deal about our society. And actions speak louder than words. In the olden days of market research the tools used by marketers were surveys and polls (both words) - none of which were necessarily reliable or truthful. But what people click on when using the Internet (an action), and what they search for when using search engines (an action), this is very credible information.
Online competitive intelligence is finally here. And it is worth a lot. This book lets us know the potential of online competitive intelligence to marketing executives and businesses. 5 stars!
