Foundations of Marketing offers a concise, straightforward aproach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. In adition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. The eBok contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. Foundations of Marketing Online, 3/e, is a multimedia eBok created to meet the needs of interactive learners. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. The six-month eBook passkey subscription includes acces to all the online and premium online content available with CL MarketingSPACE. EAN: 9780618973378 Related Items
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